Peak season in e-commerce takes place between Black shopping week and Christmas. And every year, the high volume of order fulfillment and shipping presents online retailers with new challenges. To optimally prepare your cross-border business for the busiest time of the year, start to focus on what happens after the check-out. To stay ahead of the chaos, we've outlined four tips to help e-commerce businesses prepare for the stress of peak season.
1. Automated notifications and mobile tracking pages
Online retailers can easily establish ways to proactively communicate with customers and create a more positive post-purchase experience. One of the best ways to ensure customer satisfaction is keeping customers up-to-date on the status of their orders. Set up notifications automatically triggered by events such as "First Hub Scan" or "Delivered." And as customers are increasingly engaging with brands cross-device, it's best to reach them through multiple touchpoints like email, SMS, and a mobile-friendly tracking page.
Having a dedicated tracking page has more benefits than keeping customers in the loop about the delivery status. A tracking page, or order status page, is another branding and traffic channel. An order tracking page customized to match your brand identity reinforces the connection between customers and your shop. The tracking page is also an excellent opportunity to highlight relevant products for upselling or to drive customers back to your website and increase repurchase rates.
2. A carrier mix allows you to work with local delivery heroes
Working with a single partner who can connect you to the best local last mile carriers Europe-wide is highly advisable. Access to a wide network of local carriers means cooperating with delivery partners that best suit your requirements and the shipping and delivery preferences of local customers in each target country. Working with an expert partner who can connect you to the right delivery partners helps optimize shipping processes, making them more time and cost-efficient.
And it's also important in regards to returns. If returns are processed via the same network, you get to take advantage of cost and time-saving benefits again. For customers, returns are just as important as delivery when it comes to judging the experience with your shop. Optimizing your returns process is a necessary step to strengthen customer loyalty.
3. Data-driven logistics to monitor relevant KPIs
Monitoring, collecting, and analyzing data about your shipping processes should be part of your strategy to gain a competitive advantage. Using an analysis tool that gives you an at-a-glance view of all orders and shipments helps you make smarter, data-driven decisions based on data insights made visible on customizable dashboards and reports. For example, you can drill down to evaluate a carrier's performance in terms of delivery times or delivery rates by region or zip code.
4. Use a logistics software tool to optimize delivery processes
A one-stop solution like the Seven Senders delivery platform helps online retailers manage the complexity of cross-border shipping and reduce the stress of peak season shipping. Our logistics tool allows for smarter optimization of the entire supply chain.
Hard data on line hauls, capacities, and lead times allow for more reliable planning and enable cost and time-optimized shipping processes. For example, access to real-time data facilitates the monitoring of lead times to identify and resolve problems quickly and helps forecast events like peak time capacities more reliably. Connect to the delivery platform via one central API and gain access to all shipping services, including the ability to create outbound and inbound labels for all European carriers.
Find out how we can help you prepare for peak season and contact us!